ENROLLMENT MANAGEMENT CORE
Enrollment management is one of the core administrative functions of colleges and universities. Enrollment Management is a key component for strategic planning, financial stability, and institutional effectiveness. Knowing this fact we focus on the first stage of the Three Stage Enrollment Management Model. Our marketing strategic plan accomplishes 2 goals, provide the plan to reach enrollment objectives, and effectively increase student enrollment.
STAGE 1: ENROLLMENT MANAGEMENT CORE
Stage 1: In the first stage we focus on the students college choice, fit, admissions marketing, applications management, tuition pricing, financial aid packaging, and strategic niche building. Within the first few months in our process we focus more intently on admission marketing, recruiting, and application management. Once completed We shift to building a full Strategic Enrollment Management Plan which consist of the following ares:
- Developing a strategic enrollment management plan
- Acquiring resources
- Building support for the plan
- Assembling the task force
- Developing action items to take
- Establishing the infrastructure required for successful deployment
- Managing the plan
- Moving from strategic to operational
ENROLLMENT SERVICES ENGAGEMENT
Our enrollment services focuses on 6 key phases:
- Refining your enrollment & marketing strategy
- Establishing your data infrastructure
- Developing your creative assets
- Operationalizing your targeting strategy
- Implementing your marketing campaign
- Continued measurement of campaign impact
